A Real Life Turnaround Story

Swing for the Fences

How Johnny Little's new fencing website generated 17 leads and $23,000 in sales in the first 30 days.

The Problem

Johnny had a website that did nothing.

Johnny Little owns a local fence company in Michigan named All In One Fence.

In the fencing business for over twenty years, Johnny had a problem. His local fence company website looked like every other local fencing company website (pretty bad) and even worse, it was not generating new business.

As the years passed, his local website was showing its age more and more. As the online 'front door' of his local business, it was doing nothing. More than likely, it was causing more harm than good.

Johnny's old website was not generating leads and worst of all,
it created a horrible first impression with potential customers.
The Goal

"I needed my website to target more customers and generate more leads."

- Johnny Little

The Transformation

Johnny Joins Norman

After connecting with Johnny and learning about his need to generate more phone calls and online leads, we got to work on the four items below:

1. Brand Design
Our first step was to redesign a new logo for All In One Fence. In order to connect with new fencing customers we knew the new logo needed to feel fresh but also trustworthy.
2. Website Design
Next was a complete redesign of Johnny's old website. We created a new online presence that made it simple for customers to reach out for a free fencing estimate.
3. Google Updates
Next, we optimized the Google business listing for All In One Fence with the new brand logo as well as photos from completed fence projects from past customers.
4. Online Reviews
Finally, to help boost local search results and increase trust with potential fence customers, we started generating online reviews from Johnny's former customers.
The Results

Within the first 30 days of launching the new website:

Johnny saw rapid results upon the launch of his redesigned website.


5 Star Google Reviews


Phone Calls


Website Leads


In Total Sales

The best investment for my local business.

"Our old website was averaging 1 new lead per month. With Norman, we've been getting 4-5 new leads every week. This happened almost immediately."

- Johnny Little

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It's All About The Reviews

The magic is in the reviews.

'Word of mouth' is the best form of advertising and the same holds true online.

We worked with Johnny to increase online leads and new customer phone calls by helping him generate 5-star customer reviews on Google from his current and past clients.

By increasing the number and quality of Johnny's online reviews we dramatically improved his local search ranking and helped him establish a strong online reputation which then, generated new leads, phone calls and customers.